Starbucks and Unilever are offering a sweet way to promote ice cream to Facebook users, reports
Brandweek. From July 6-19, Facebook users can visit a link and order free ice cream for a friend
or family member. (Unilever signed a licensing agreement with Starbucks to manufacture, market and distribute its ice cream.) Each hour, 800 pints will be given away -- some 280,000 in total for the
promotion. Four flavors are touted, based on Starbucks drinks, including carmel macchiato.
