Michelin Global Campaign Stars ... Michelin Man

  • October 6, 2009
Michelin is launching its first global advertising campaign with the theme: "The right tire changes everything."

The ads have a retro feel with a thematic tie to posters from the first half of the 20th century, albeit with 3D animation. The ads feature the Bibendum Michelin Man who aids motorists in trouble by pulling Michelin tires from his body and replacing faulty tires.

The worldwide campaign via TBWA will launch initially in the United States and then be gradually deployed in 55 countries -- in Europe and Asia in early 2010, followed by Africa, the Middle East, India and South America, per the company.

The U.S. rollout began Oct. 6, with the campaign to appear mainly on television, in print media and on the Web. The U.S. campaign also includes a new Michelin Man Facebook page and a dedicated You Tube channel. --Karl Greenberg

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1 comment about "Michelin Global Campaign Stars ... Michelin Man ".
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