• October 9, 2009

Kroger grocery stores and Yoplait brand yogurt recently reached a milestone with their $1,000,000 donation to local Komen Affiliates through the "Kroger Salutes Survivors" program.

To celebrate this milestone, Yoplait is helping to wrap the Kroger Building in downtown Cincinnati pink to support breast cancer awareness. In addition, Yoplait and Kroger will donate up to $10,000 to local Susan G. Komen for the Cure Affiliates this fall through the local "Kroger Salutes Survivor" program supporting the Susan G. Komen Cincinnati Race for the Cure. PowerPact, a shopper marketing and promotions agency, has worked on this campaign since its inception in 2000.

This September and October, for the 11th consecutive year, Yoplait lids will turn pink for the Save Lids to Save Lives program. Yoplait will donate 10 cents to Susan G. Komen for the Cure for every pink lid sent in by Dec. 31, up to $1.5 million, with a guaranteed donation of $500,000.--Tanya Irwin