Analysis by BIA/Kelsey indicates that digital out-of-home (DOOH) ads will be the next major trend in local advertising. BIA/Kelsey forecasts DOOH advertising revenues to grow from $2.2 billion in 2009
to $3.7 billion in 2013, representing a compound annual growth rate of 13.5%. During the same period, traditional out-of-home (OOH) advertising revenues will only grow at a CAGR of 1.4%, from $4.4
billion in 2009 to $4.6 billion in 2013.
