• February 18, 2010

AutoTrader.com is launching a trade media campaign aimed at highlighting to the company's current and potential auto dealer customers the results AutoTrader.com's online advertising has generated for several of the company's clients.

The campaign, built around the tag line "We Work for You," will include print ads in dealer-facing trade media and in online channels and daily email news blasts. The ads feature AutoTrader.com auto dealer customers with short case studies and quotes about how the company helps influence buyers' decisions and how advertising on AutoTrader.com brings in customers. The campaign will run throughout 2010.--Karl Greenberg