The ads have a handheld camera motif meant to evoke home movies, albeit high-end movies. "We were on-air with these compelling spots just two weeks after acquiring this line. It is our plan to reach consumers now, at the beginning of the cough/cold season when parents are most in need of remedies for their children's ailments," said Tim Connors, CMO for Prestige Brands Holdings, Inc. "We are fully committed to support and invest in PediaCare as a key brand in the Prestige portfolio," he said.
The TV spots were directed by John Budion, known for -- among other things -- his work with the E*Trade babies.
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