As part of the program, every person who purchases, leases or orders a new Chevrolet using the GM Military Discount in May will get a set of "Honor" vehicle badges. The badge features a yellow ribbon and "Honor" script. Also, for each vehicle purchase under the program next month the automaker will donate $100 to Cell Phones for Soldiers, a non-profit group that provides free communication tools to troops serving overseas.
The automaker says that since May 2010, Chevrolet and its dealers have collected more than 50,000 cell phones. The Military Appreciation Month program will conclude with 99 "Honor & Valor" Limited Edition 2012 Chevrolet Camaro SS vehicles, which will debut during the Indianapolis 500 military personnel parade on May 28.
The discount, for Air Force, Army, Navy, Marines, National Guard and Coast Guard members and family covers Chevrolet, Buick and GMC models with discounts typically ranging between $500 and $4,000 off the suggested retail price of the vehicle purchased.
The automaker said that last year discounts went to 70,000 military personnel and their families with a cumulative value of more than $60 million.