• by Erik Sass  @eriksass1, August 4, 2011

Time Inc. Titles Coming to Tablets

With four of its titles already available for download to tablet-style computers, Time Inc. is eschewing half-measures and bringing the other 17 to its tablet platform by the end of the year, the company announced earlier this week.

Time Inc. titles currently available for tablet-style computers include Fortune, People, Sports Illustrated and Time, which can be read on Apple's iPad, as well as HP's Touchpad, while Time and SI are also available for Android and Samsung devices. All four titles should also be available on Barnes & Noble's Nook Color e-reader in the near future.

Overall, Time Inc. says its digital magazine apps have been downloaded over 11 million times, and it has sold 600,000 digital copies of the four titles mentioned above. That number can only go up with the addition of popular titles like People StyleWatch, Real Simple, Southern Living and Golf, among others from the Time Inc. portfolio.

While digital subscriptions could be a significant source of circulation revenue, Time Inc. executives focused primarily on the value to tablet editions to advertisers. Time Inc. Executive Vice President Maurice Edelson stated: "Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers."

AOL Bows Tablet Title Editions

Time Inc. isn't the only one hurrying to bring magazine content to tablet-style computers. This week AOL also said it is testing the tablet content waters with a new, free daily digital magazine called Editions, which actually aggregates news and other content from various sources for presentation in a magazine-style format, a la Flipboard.

Readers can choose from a selection of 16 content categories, including sports, entertainment, and travel, and have customized news delivered to them. PC Mag rates it "a solid news reading experience with deep customization options," but notes that the app has certain navigability and stability issues that limit its utility.

WWD.com Relaunches

One of the nation's leading trade publications, Women's Wear Daily , has relaunched its Web site, WWD.com, with a new look and a variety of new content, following the new name of its publisher, Fairchild Fashion Media. Paid subscribers to the Web site can view and comment on all articles and images from the past year, and access current and previous editions of the daily publication, including special issues. Non-subscribers can get access to Memo Pad, EYE, Fashion Scoops, and Women's RTW Collections in season, as well as selected news stories and occasional sponsored content.

The Atlantic Bows Curated Video Channel

TheAtlantic.com today introduced a new online channel presenting video content curated from around the Web, edited by Kasia Cieplak-Mayr von Baldegg, formerly of Current TV. In addition to curating online video content, the channel will feature profiles of filmmakers and also highlight Atlantic-produced segments. It will also feature interviews with the magazine's writers, with behind-the-scenes footage from their reporting trips where applicable. Cathay Pacific Airways is the exclusive advertiser for the launch.

House Beautiful Gets Makeover

House Beautiful is getting a new, updated logo with its September issue, which will also feature two new columns as part of a editorial reorganization. The new columns -- "Master Class" and "The Next Wave" -- focus on established and up-and-coming interior designers, respectively. The magazine is also bowing a new app that allows readers to access videos and other content by clicking on images with hidden digital watermarks via smartphones.