First Super Bowl Webcast Draws Over 2 Million Viewers
- by Wayne Friedman , February 7, 2012
The first-ever webcast of the Super Bowl pulled in more than two million users -- about 2% of the traditional TV viewing on the NBC network.
Total online numbers came to 2,105,441 users, according to data from Omniture and mDialog. NBC said the Super Bowl webcast became the most-watched, single …
Unit value appraisal should be based on avg simultaneous usage vs total program viewership. While numbers are very impressive, the $115K appraisal for the spot is somewhat overstated.