According to Leichtman Research Group (LRG), 87% of households nationwide subscribe to some form of multi-channel video service. The percentage of households that subscribe is similar to the past two years. The mean annual household income of multi-channel video subscribers is 53% higher than the household income of non-subscribers.
Based on a telephone survey of households from throughout the United States, 6% with annual household incomes over $75,000 do not subscribe to a multi-channel video service, compared to 12% with incomes of $30,000-$75,000, and 27% with incomes under $30,000.
Related findings from the survey include:
Bruce Leichtman, president, Leichtman Research Group, concludes that “... US households subscribing to a multi-channel video service has leveled off... the defining characteristic of those who do not subscribe to a multi-channel video service... (is) the level of household income... those facing economic challenges are most likely to switch provider... “
The overall sample has a statistical margin of error of +/- 2.6%, says LRG.
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