Kaufman Exits Possible, Becomes Tinypass CEO
Former Possible Worldwide CEO Trevor Kaufman has joined Tinypass as president and CEO, the startup paywall operator confirmed today.
Tinypass helps bloggers and
other content providers manage subscriptions and other fees that they charge consumers for access to their material.
The company made a splash a few weeks ago when well-known blogger Andrew
Sullivan said he was leaving The Daily Beast to set up his own independent blog and had teamed with Tinypass for paywall services. The company said Sullivan’s blog has now sold over
$500,000 worth of subscriptions. Sullivan said he was charging $20 a year.
Kaufman was CEO of Possible, the WPP digital shop, until March 2012, when the holding company merged Zaaz into the
Possible fold and named that firm’s CEO Shane Atchison to succeed him. Kaufman took on the role of chairman and focused on strategy and acquisitions. Earlier, he was founder and CEO of
Schematic, one of the shops WPP merged to create Possible in 2011.
Kaufman was also an investor in a $1.25 million round of seed financing for Tinypass before being named to the
president/CEO slot.
Kaufman is the first CEO for Tinypass. Until now, the startup has been overseen by COO David Restrepo, who worked with Kaufman at Schematic from 2008 to 2010. Restrepo
cited Kaufman’s track record “both in building successful companies from the ground up and in helping global clients develop and launch groundbreaking, digital initiatives.”
Tinypass said that since signing Sullivan, more than 400 publishers have signed with the company.
“We’re democratizing the functionality that’s been behind major paywalls
and download services, and we’re making it available to everybody,” stated Kaufman. “The Web has been relying solely on advertising revenue for too long, and quality has suffered as
a result.”
Recent MediaDailyNews Articles
-
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ... -
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ...
Be the first to comment on "Kaufman Exits Possible, Becomes Tinypass CEO"
Leave a Comment