CBS' Wife' Shared With Cable, Amazon, Hulu
With various distribution platforms hungrier for content, CBS has inked a series of deals where off-network rights for “The Good Wife” will be shared by the
Hallmark Channel, local stations, Amazon and Hulu. Netflix may get involved, too.
The arrangements allows CBS to take advantage of both traditional syndication opportunities (on cable and
broadcast) and new ones in subscription video-on-demand (SVOD).
“The Good Wife” will come to the Hallmark Channel on weekdays in January 2014 when the show will be in its
fifth season. Local stations will gain access in the fall of 2014. CBS-owned stations have signed on and, along with others, deals are in place for distribution to 85% of the country.
Amazon Prime, which already offer the show, will have access to seasons one through three on March 14, and the fourth season later this year. Episodes are ad-free and can be viewed on a slew of
platforms, from iPads to the Xbox 360 to the newest Wii. SVOD player Hulu Plus will offer previous seasons starting in September of this year.
Wells Fargo analyst Marci Ryvicker wrote in a
report that CBS likely received $1 million-plus an episode for the show and may have an option to also sell it to Netlix.
Leslie Moonves, CBS Corp. CEO, stated the four-pronged distribution
strategy “uses creative windowing … while realizing the full syndication value for a high-quality series. In addition, the potential for catch-up viewing across multiple platforms can
provide incremental value to future broadcasts” on CBS.
Recent MediaDailyNews Articles
-
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have started doing upfront pacts in ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:19 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ...
Be the first to comment on "CBS' Wife' Shared With Cable, Amazon, Hulu"
Leave a Comment