Commentary

Bites & Bytes: Heat-Wave Edition

Another astounding glimpse into the obvious. A recent Dutch study says that 30% of people take to social media to complain about a company when their customer service fails, with 23% posting purely out of vengeance. The biggest online complainers? Older men. Not surprisingly, consumers seeking vengeance are more likely to post to a social network rather than a corporate Web site, probably because the social environment is likely to lead to more people seeing their gripe. Concludes the study: "With traditional customer service channels failing, it is often an exasperated consumer that airs their grievances via social channels, and businesses must be prepared to respond in ways, and within timescales, consumers expect."

It might help if the "customer service" reps spoke English, didn't read from scripts and spend three-quarters of the time thanking you for calling in the first place.

And you think that other movie pissed them off? BuzzFeed explained the terrible situation in Egypt -- rapes, police murdering over 50 peaceful protestors, etc. -- with gifs of a dinosaur movie.

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Thank you, Liz Cho: A Gallup poll asked Americans what they consider to be "their main source of news about U.S. and global events.” TV was named by 55% of the populace, the Internet by 21%. Just 9% said newspapers or other print publications, followed by radio, at 6%. (This does not mean Americans get no news from print, radio, or to a lesser degree the Internet; just that relatively few see these as their main source.)

Interestingly, more than half the references to television are general, with 26% simply saying they watch television or TV news, only 4% saying they watch local TV news, and 2% saying they watch the "evening news." Frighteningly, 2% identify Facebook, Twitter, or social media as their source of news, while 1% mention a specific online news site.

Although the study outlined some demographics, it failed to point out that those who reference Facebook as their main source of news are 15, nearly illiterate and think that the Muslim Brotherhood is a rap group. Those who cited newspapers are better-educated, tend to read books -- and died last Thursday.

So much for the quiet period: A week after the company filed to go public, a story about a new YuMe household targeting feature appeared in Ad Age.

Not to mention the headaches: James Cameron, whose “Avatar” helping mainstream 3D movies, said at a technology conference last week that the production of 3D movies has "become a studio-driven top-down process to make money," and that control is often taken out of directors' hands, since 3D effects are added in post-production. Cameron used the two biggest releases of the summer -- “Man of Steel” and “Iron Man 3” -- as examples of movies that should not necessarily have  been filmed in 3D.

Or that “Lone Ranger”should never have been made at all.

Someone might get fired for buying CBS: This year, 19.3% of U.S. TV homes, 22 million homes, will be broadcast-only, not subscribing to any pay TV service. This would be nearly a 40% rise from three years ago. The No. 1 reason for cutting cable or satellite is financial. Not watching enough TV ranked second.

Having to call your cable provider's customer-service line could not have been far behind.

Who said buggy whips were dead? In the first six months of the year, 97 magazines were launched.

Must have been all those East Coast churchgoers: Mobile devices powered 64% of total requests to the BBC Sport Web site on the day of the Wimbledon Men’s Final.

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