• October 8, 2013

General Mills's Totino's Pizza Rolls and the WWE media entertainment company have partnered for the first time, on a two-phase, multi-platform promotional campaign. 

In the first phase, millions of Totino's packages will feature the key art for the new WWE 2K14 video game. 

Consumers can enter an online sweepstakes for a chance to win thousands of prizes, including a trip to a WWE event, a meet-and-greet with a WWE "Superstar," copies of a WWE video game and WWE merchandise. 

The brands will also partner on a variety of promotional activities across WWE pay-per-views, live events, WWE 2K14 in-game advertising, WrestleMania Axxess and extensive digital and social media integration. 

The second phase of the campaign will be timed to lead up to WWE's signature WrestleMania 30 event on April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.  Specifics on that phase are not yet being divulged.