Rentrak, which measures movies and TV everywhere, signed a multi-year StationView Essentials contract with Media Solutions, a local media advertising agency in Sacramento, Calif. The deal includes the
Sacramento, San Francisco and Los Angeles markets. Media Solutions will adopt Rentrak's local TV ratings currency, including its Polk Automotive and Simmons Segmentation, to make more efficient and
effective advertising buys for its TV advertising clients. Rentrak's television ratings service is an integrated system of detailed satellite, telco and cable TV viewing information from more than 25
million TVs nationwide, including granular information for TV stations in all 210 local markets.
