Kia is back as a Super
Bowl advertiser for the fifth consecutive year, with an ad starring Laurence Fishburne respiring his role as Morpheus from "The Matrix" film trilogy.
The 60-second spot promotes Kia's new
luxury vehicle, the K900.
The brand is hoping to change the way consumers perceive luxury vehicles with Morpheus offering a couple waiting at a valet stand the choice of a red key or a
blue key. Fans of the "Matrix" movies will remember the scene where Morpheus offers Neo, played by Keanu Reeves, the choice of a red pill or a blue pill.
If the couple chooses wisely,
their perception of both luxury vehicles and the Kia brand itself, will drastically change. David&Goliath, Kia's longtime agency, created the ad.