“Nielsen's knowledge base is so broad and deep that we have incredible potential to help shape conversations in the business world,” stated Saul Rosenberg, the long-time McKinsey & Co. executive, who was named Nielsen’s content chief.
In related moves, Nielsen announced three other senior marketing and communications posts, including two former American Express execs -- Marcy Shinder and Greg Daniel -- as Chief Marketing Officer and Chief Digital Marketing Officer, respectively, and Laura Nelson as Chief Communications Officer.
Nelson, a long-time TV network press relations executive, originally joined Nielsen a year ago as a senior vice president from Current TV, when Current was sold to Al Jazeera.
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