Comcast To Buy Digital Ad Company Freewheel
- by Wayne Friedman , March 6, 2014
Comcast has
finalized a deal to buy digital advertising company Freewheel for $360 million, according to reports.Freewheel provides digital advertising insertion for online and video-on-demand programming for major TV content providers, including 21st Century Fox, Viacom, Dish Network, DirecTV, Comcast’s NBCUniversal, Discovery Communications, Univision Communications, Amazon.com, Turner Broadcasting and …
