Writing in Forbes, Avi Dan discusses the notion of whether or not the agency of
record model is dead. But he comes to no real conclusion. I will. It is my belief that the agency of record is the best model and that brands who shop every last project out to the some specialty shop
or the lowest bidder are doing themselves a disservice in the long run. Why? Because every new shop wants to put its stamp on the brand -- and that almost always results in different iterations of the
brand promise when it should be consistent year after year after year. Yes, specialty shops can move quicker than most mainstream agencies, but unless a lasting bond is formed between agency and
brand, the two shall never come to a true understanding of one another. My suggestion? Agencies should get over their pride and partner -- truly partner -- with other entities that can provide what
the brand needs so that there is still one controlling interest in place overseeing brand consistency. Yes. It's much easier said than done. But that shouldn’t deter agencies from trying.
In a hilarious take on why agency credential pitches are pure folly, Brothers and Sisters CEO Matthew Charlton writes, "I think it starts in a bad place because unknown to the client, the agency has spent more time arguing about the font, font size and visuals in the PowerPoint and even longer on what to put on the reel than any one of their clients' business in the last three months. Agencies are obsessed with their creds." Having worked in many an agency, I can confirm that is, sadly, 100% true. He boils it all down to one hilarious equation: a) What The Client Wants (WTCW) = b) What The Agency Actually Wants To Talk About (WTAAWTTA) - c) What The Agency Has Actually Produced (WTAHAP) x d) Level Of Summary Exaggeration Required (LOSER).
Oh, this is rich. After the PR arm of Carmichael Lynch, known as Carmichael Lynch Spong, realized there might be confusion in the marketplace as to which entity is which, the agency has decided to spin off the PR unit as, simply, Spong. How long did it take them to figure that out? 23 years. Yes. 23 years. Of the change, Carmichael Lynch Spong Founder and President Doug Spong said: "On occasion, there’s confusion between whether Carmichael Lynch Spong is an advertising agency or if Carmichael Lynch is a PR firm, so it brings a lot of clarity to that, and in this day and age, clarity is good." Really, Doug? Really?
And if you've been living under a rock for the past day or two, it might interest you to know that JWT is changing its name back to J. Walter Thompson. Say what you will about that, but the real news is that Sir Martin Sorrell let the cat out of the bag at an executive breakfast Monday -- stealing the thunder right out from under JWT CEO Bob Jeffrey, who had been adhering to a plan to make the change later this year in December to coincide with the agency's 150th anniversary. Oops.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.