Writing in Forbes, Avi Dan discusses the notion of whether or not the agency of
record model is dead. But he comes to no real conclusion. I will. It is my belief that the agency of record is the best model and that brands who shop every last project out to the some specialty shop
or the lowest bidder are doing themselves a disservice in the long run. Why? Because every new shop wants to put its stamp on the brand -- and that almost always results in different iterations of the
brand promise when it should be consistent year after year after year. Yes, specialty shops can move quicker than most mainstream agencies, but unless a lasting bond is formed between agency and
brand, the two shall never come to a true understanding of one another. My suggestion? Agencies should get over their pride and partner -- truly partner -- with other entities that can provide what
the brand needs so that there is still one controlling interest in place overseeing brand consistency. Yes. It's much easier said than done. But that shouldn’t deter agencies from trying.
In a hilarious take on why agency credential pitches are pure folly, Brothers and Sisters CEO Matthew Charlton writes, "I think it starts in a bad place because unknown to the client, the agency has spent more time arguing about the font, font size and visuals in the PowerPoint and even longer on what to put on the reel than any one of their clients' business in the last three months. Agencies are obsessed with their creds." Having worked in many an agency, I can confirm that is, sadly, 100% true. He boils it all down to one hilarious equation: a) What The Client Wants (WTCW) = b) What The Agency Actually Wants To Talk About (WTAAWTTA) - c) What The Agency Has Actually Produced (WTAHAP) x d) Level Of Summary Exaggeration Required (LOSER).
Oh, this is rich. After the PR arm of Carmichael Lynch, known as Carmichael Lynch Spong, realized there might be confusion in the marketplace as to which entity is which, the agency has decided to spin off the PR unit as, simply, Spong. How long did it take them to figure that out? 23 years. Yes. 23 years. Of the change, Carmichael Lynch Spong Founder and President Doug Spong said: "On occasion, there’s confusion between whether Carmichael Lynch Spong is an advertising agency or if Carmichael Lynch is a PR firm, so it brings a lot of clarity to that, and in this day and age, clarity is good." Really, Doug? Really?
And if you've been living under a rock for the past day or two, it might interest you to know that JWT is changing its name back to J. Walter Thompson. Say what you will about that, but the real news is that Sir Martin Sorrell let the cat out of the bag at an executive breakfast Monday -- stealing the thunder right out from under JWT CEO Bob Jeffrey, who had been adhering to a plan to make the change later this year in December to coincide with the agency's 150th anniversary. Oops.
The latest intern recruitment stunt has Havas Boondoggle Amsterdam offering interns a gig in exchange for a free stay in the agency's loft or, more specifically, the couch in the agency's loft.
Rather than offering pay to the interns, the agency believes a one to seven night stay in Amsterdam, and all the excitement that goes along with that, is payment enough.
Of recruiting interns through Airbnb, Havas Boondoggle Amsterdam ECD Menno Schipper told AdWeek, "Airbnb attracts the more adventurous kind of people. That's exactly the energy we're looking for in ad students."
After contacting the agency through Airbnb, potential interns are asked to send in their portfolio for consideration. Once and intern is selected, there are a few rules which must be followed. Interns are asked not to drink all the beer in the fridge, not to feed the agency dog and, OMG, not to touch the other interns or employees.
This year, as it has done for many, Wieden+Kennedy is joining Oregon's Bike Commute Challenge month, an effort which encourages more people to commute to work on a bike.
In a blog post, the agency explains further, writing: "The Bicycle Transportation Alliance, a non-profit bike advocacy group based in Portland, puts on the Bike Commute Challenge every September, during which businesses compete to have the highest percentage of commutes by bike. W+K is always a front runner in the competition (we’ll catch you this year, Reed College!)."
How many miles will the agency log this year? More than last, we hope -- but we're all just going to have to wait until the end of September to find out.
Good luck, W+K!
A while back you may have heard about the South African ad couple who quit their agency jobs and decided to travel the world and keep a journal of their adventure. As is usually the case with these "find yourself" journeys shared on
social media, activities and adventures almost always fall into the "damn, I wish I were them" category. Except for Chanel Cartell and Steve Dirnberger -- and likely, most others who just aren't
honest -- not every aspect of their travels has been epically spectacular.
In fact, they now clean toilets to help pay for their travels. In a recent blog post, the couple shared the fact that traveling the world isn't always roses or peaches and cream or whatever metaphor you want to apply. No, sometimes the money runs out and you've just gotta do what you've gotta do to make ends meet. And that's exactly what Cartell and Dirnberger have had to do.
In a blog post entitled We Quit Our Jobs In Advertising To Scrub Toilets, the couple share the less than glamorous side of world travel.
The couple write: "After being gone exactly 6 months, I feel it necessary we share the uglier side of our trip. Browsing through our blog posts and Instagram feed, it seems like we’re having the time of our lives. And don’t get me wrong -- we are. It’s bloody amazing. But it’s not all ice-creams in the sun and pretty landscapes. Noooooo. So far, I think we’ve tallied 135 toilets scrubbed, 250 kilos of cow dung spread, 2 tons of rocks shoveled, 60 meters of pathway laid, 57 beds made, and I cannot even remember how many wine glasses we’ve polished."
And of the notion that we are often fooled by social media into thinking everyone's life but our own is spectacular, they add, "So don’t let the bank of gorgeous photography fool you. Nuh uh. I am not at my fittest, slimmest or physically healthiest. We eat jam on crackers most days, get roughly 5hrs of sleep per night, and lug our extremely heavy bags through cobbled streets at 1am, trying to find our accommodation (because bus fares are not part of the budget, obviously)."
And so when you think your life sucks because everyone on social media seems to have such a perfect life, remember, social media favors the more positive aspects of life.
Following its new decentralized managerial model, Crispin Porter + Bogusky has hired a second managing director for its Boulder office. Devin Reiter, who previously worked with the agency on the
Microsoft account before leaving for a year-long stint at McCann Erickson New York, has returned and will work alongside the office's other managing director, Danielle Whalen.
Of the doubling up of managing directors, CP+B Global CEO Lori Senecal said: "We have small, tight teams of hands-on doers who are in charge of creating the very best work. So when an office becomes too large for one MD to have meaningful personal impact on each and every client business, we need to expand our leadership to deliver this promise."
The move follows -- and is line with -- the exodus of Andrew Keller, a 17-year veteran of the shop. Keller's position as executive creative director, and the oversight that position provided, was eliminated to make way for the new decentralized approach to management.
One wonders how long before the tide turns and the agency realizes the deck hands have taken over the ship and they've got a disorganized mutiny on their hands.
New York-based first-year MRY creative Sam Bartos has unveiled Ad Agency Bingo, a bingo game which
incorporates many of the activities, behaviors and plain old oddities he's witnessed during his first year at MRY.
Bingo squares include such activities as someone blatantly drinking before 2PM, somebody Tindering during a meeting, someone using the word "disruptive," somebody's dog pees in the office, someone says "advertorial," someone takes a selfie, someone you've slept with is in the same meeting as you and more.
In Sam's own words, here's how you sore the game:
“If you get a straight line, you can take it to your boss and ask that he promote you. Art Directors can become Senior Art Directors. Junior Copywriters will become Senior Junior Copywriters. etc.
If you get a diagonal line, you get to raid the office supply closet, Supermarket Sweep-style.
If your coworker gets a straight line, but you contributed by saying one of the things that helps them fill out one of the squares, you can scan their filled out sheet and put it in your portfolio as a project you worked on.
If you give the sheet to an intern to and they get a straight line, you can take credit for it as long as you write them a nice LinkedIn recommendation on their last day.
If you fill in a couple of the bubbles then get bored, fuck it, it’s 11:27. Lunch time.”