Did you hear about the stunt Mother New York pulled to recruit summer interns? They enlisted a creepy looking character, Donald Buscando, to troll the LinkedIn pages of young, college-age
students with profiles indicating they would be interested in marketing and advertising. He has been leaving messages on profiles encouraging people to apply for the summer internship positions. Those
who made it over to Buscando's profile were greeted with weird but informative prose about what the agency is looking for. They even produced a video showing
the creeper at work.
Southfield-based Doner Partners has welcomed an alumni back into its stables with the hiring of Elizabeth Boone. From 2007 to 2009, Boone was at the agency as SVP group account director on the Mazda account. This week she returns to the agency as chief marketing officer. Prior to rejoining Doner, Boone was a VP at San Francisco-based Federated Media. Of her rejoining Doner, President and co-CEO David DeMuth said: “Liz understands how to help brands tell relevant and compelling stories in today’s always-on marketing landscape. Her experience and skills are ideal for this position, enabling us to further build our digital capabilities and raise our profile, as well as that of our clients, through proprietary content.”
For you younguns' out there, there was once a time in the agency world when job titles were, you know, less pretentious than they are today. Back in the day we had director of new business. Today we have chief revenue officer. Back in the day, we had media director. Today we have chief investment officer or, in the case of Vik Kathuria, head of digital investment. But in joining Publicis Groupe’s Razorfish, Kathuria has gone semi-old school, taking on the title of global media chief. He'll fill the shoes of Jeff Lancot who this past summer left the agency world for the ad-tech world.
Everyone clamors for international stardom at some point, right? Well, it's Grey Berlin's turn for 15 minutes in the spotlight. After winning the account for Welt am Sonntag, Germany’s biggest premium Sunday newspaper, the agency will lead the pan European efforts for Panasonic's introduction of the AX-A500 video camera. In January 2014 Grey opened Grey Berlin under the direction of management duo Matthias Meusel and Oliver Handlos. Meusel previously worked as CMO for eBay subsidiary mobile.de, while Handlos comes from BBDO New York, where he had been creative director since 2010.
In an ingenious, holiday-themed effort designed to call attention to the importance of the Oxford comma in certain situations, San Francisco-based MUH-TAY-ZIK | HOF-FER has launched a browser bookmark-let that will automagically add missing Oxford commas.
A video accompanies the effort with clear examples as to why you really should employ the Oxford comma at times. The video says "Missing Oxford commas ruins Christmas." It then cites some unintended results such as "I was shopping for your Christmas presents, toilet paper and prunes," "We went caroling with our dogs, grandma and grandpa" and "Merry Christmas from your parents, Santa and Rudolph." Images accompany the statements to illustrate just how wrong those sentences are without the Oxford comma.So if you're ever confused as to whether or not the Oxford comma is necessary, you can recall the awkward examples given in the video.
Like the holidays? Like games? Then Deep Focus has something you might like. The agency has developed an old school interactive game called #DeepSnow. The agency developed it from scratch using Google Maps, HTML5, WebSockets, SASS, OpenLayers, and custom animations.
The aim of the game is to steer a snow plow through the streets of New York City and rescue Deep Focus employees and toys spilt by Santa from the grasps of a winter snowpocalypse. In tandem with the web experience, players use their mobile device as a game controller. Data from the phone’s gyroscope is used to power the steering wheel for the snowplow as it maneuvers around angry Yetis and actual NYC landmarks on the computer screen.
And, of course, there's a charity element to the game. Because, after all, agencies need to somehow make up for their self-centered, egotistical outlook on life they vamp the rest of the year. Virtual points earned during game play will be turned into physical toys donated to Toy For Tots.
Oh the agency holiday card. Yawn. Oh wait, not yawn! Some agencies actually put some thought into the mundane annual event. One such agency is Digitas Health LifeBrands which has come up with something a little more meaningful. The agency has launched HUG, a social media campaign which aims to generate awareness of charities and provide a monetary donation from the agency to charities which are nominated by employees.
In its fifth year, the program involves employees from the New York, Philadelphia, London, and San Francisco offices who have nominated 24 charities to compete to win money. Each week visitors to the Group HUG Facebook page will vote for their favorite charity by “liking” and “sharing” the logos from the charities. At the end of the campaign, which runs through the end of December, there will be four winning charities.Check out the Group HUG video trailer here and be sure to visit the Group HUG Facebook page to vote for your favorite charity. After all, what better way to celebrate the season of giving than with a nice big Group HUG?
What if you had to pitch Christmas to a focus group? As we all know, focus groups are a disastrous means of coming to consensus on anything. And that's pretty much what happens in this video created by Ogilvy & Mather Paris.
After explaining some of the elements of Christmas such as a fat old man with a big beard, a little girl asks, "Why do I have to sit on his lap?" Just let that one sink in for a minute. Ick. Another woman offers up, "You know who else sneaks into your house through the chimney? Rapists." Ouch! This isn't going well.
The confusion continues with focus group members wondering why Christmas is proposed to be in December instead of the much warmer August. And why the fat guy gets all the credit when he doesn't even buy all the gifts. One panelist even claimed proposed Christmas carols make him feel horny. No, not going well at all. And let's not even get into New Year's Eve.
Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known last week. Rich, along with Mary Wells and Rich
Greene, was one of the founders of the storied Wells Rich Green ad agency and creator of classic 60's work for Alka-Seltzer and Benson & Hedges.
He was known for his confident approach to his work telling The New York Times in 1983: “Clients don’t come to me for O.K. advertising. They come to me for great, great advertising.”
A real man’s man who will be missed.
Last month, we reported Canadian Agency, Cossette, was in talks with Chinese agency, BlueFocus Communications Group, to be acquired. That deal has been sealed for $210 million.
The sale involved the acquisition of a majority stake in Cossette's parent company, Quebec City-based Vision7 International, whose assets also include PR firm Citizen Relations. Of the acquisition, BlueFocus CEO Oscar Zhao said, “Having Vision7 join the BlueFocus family will help us gain better access to the North American market and emphasizes our ‘To Be Global’ strategy."
In its apparent quest for global domination BlueFocus last year acquired London-based social agency We Are Social as well as a 20 percent stake in PR firm Huntsworth.