Did you hear about the stunt Mother New York pulled to recruit summer interns? They enlisted a creepy looking character, Donald Buscando, to troll the LinkedIn pages of young, college-age
students with profiles indicating they would be interested in marketing and advertising. He has been leaving messages on profiles encouraging people to apply for the summer internship positions. Those
who made it over to Buscando's profile were greeted with weird but informative prose about what the agency is looking for. They even produced a video showing
the creeper at work.
Southfield-based Doner Partners has welcomed an alumni back into its stables with the hiring of Elizabeth Boone. From 2007 to 2009, Boone was at the agency as SVP group account director on the Mazda account. This week she returns to the agency as chief marketing officer. Prior to rejoining Doner, Boone was a VP at San Francisco-based Federated Media. Of her rejoining Doner, President and co-CEO David DeMuth said: “Liz understands how to help brands tell relevant and compelling stories in today’s always-on marketing landscape. Her experience and skills are ideal for this position, enabling us to further build our digital capabilities and raise our profile, as well as that of our clients, through proprietary content.”
For you younguns' out there, there was once a time in the agency world when job titles were, you know, less pretentious than they are today. Back in the day we had director of new business. Today we have chief revenue officer. Back in the day, we had media director. Today we have chief investment officer or, in the case of Vik Kathuria, head of digital investment. But in joining Publicis Groupe’s Razorfish, Kathuria has gone semi-old school, taking on the title of global media chief. He'll fill the shoes of Jeff Lancot who this past summer left the agency world for the ad-tech world.
Everyone clamors for international stardom at some point, right? Well, it's Grey Berlin's turn for 15 minutes in the spotlight. After winning the account for Welt am Sonntag, Germany’s biggest premium Sunday newspaper, the agency will lead the pan European efforts for Panasonic's introduction of the AX-A500 video camera. In January 2014 Grey opened Grey Berlin under the direction of management duo Matthias Meusel and Oliver Handlos. Meusel previously worked as CMO for eBay subsidiary mobile.de, while Handlos comes from BBDO New York, where he had been creative director since 2010.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.