Agency Signs Deal To Take Space In One World Trade Center

And here we go. KiDS Creative has signed a 15-year lease for 34,775 square feet on the 87th floor of One World Trade Center. KiDS will pay somewhere north of $90 per square foot, and it’s the first lease One World Trade Center has inked in 3 years. The full-floor space at One World Trade Center is expected to house both KiDS and the photography and film departments of Box Studios. Of the deal, One World Trade Center Director of Leasing Eric Engelhardt said: “KiDS and One World Trade Center make a perfect match. KiDS is destined to a bright future at the top of One World Trade Center, the world’s most prestigious business address.” Currently, KiDS and Box Studios are located at 412 West 14th Street.

Kansas City-based Sullivan Higdon & Sink has netted another industry award. Following the naming by Ad Age as the 2013 Small Agency of the Year-Midwest, the agency was just awarded the B2 Midsize Agency of the Year by the Business Marketing Association. Of their win, SHS Managing Partner Tom Bertels said: "We're humbled to be called the best BtoB midsize agency, and it's very satisfying to have the quality of our work validated on an international level. The awards are a reflection of our talented staff, awesome clients and strong client relationships." SHS is also home to SVP ECD John January, co-founder of the famed but now, sadly, defunct American Copywriter podcast.

Dentsu Aegis, a division of Japanese holding company Dentsu, is set to acquire New York-based events and promotions company MKTG for $52 million. Of the deal, Dentsu Aegis North Americas CEO Nigel Morris said: "It's about activating close to the point of purchase. It's on strategy, we were really impressed with the management, and we can integrate it quickly." MKTG Chairman and CEO Charlie Horsey is excited too and said: "We believe there are strong synergies between our approaches and experience, and together, we can continue to grow our offering in direct to consumer marketing."

And not to be left out of the merger and acquisition fun, DigitasLBi has formed a partnership with social relationship platform SocialFlow. As part of the deal, SocialFlow will provide custom tailored distribution solutions to DigitasLBi with the goal of tying together a paid, owned, and earned content offering. Of the deal, SocialFlow CEO Jim Anderson said: “We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it. By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”

Recommend (1) Print RSS
  • RPA Is Doing Movember 80's Style

    So GSD&M got in on the whole Movember thing by...launching a Spanish telenovela. Yeah, I know. Read about that here. Not to be left out, RPA was inspired by some 80s-themed nostalgia and decided to go that route for their own agency's participation in the Movember agency challenge. Yeah, it's ...
  • TDA_Boulder Agency Is Putting Applicants to the Truest of Tests: Two Days in Vegas at the Agency's Holiday Party

    Ad agencies like to make a big deal out of things. And they like to go to Vegas. Looking to hire an art director, the agency created a police-themed application, complete with fingerprinting document, which read, "There's only so much you can learn from an applicant over the course of ...
  • Sid Lee Opens LA Office In Cient Movember Foundation's Office Space

    Well, here's a feelgood story. Sid Lee is opening a Los Angeles office in the headquarters of men's health charity Movember Foundation. The agency, which already does pro bono work for the charity, will further help the cause by moving in and paying rent. The move follows the opening of ...
  • McKinney CCO Oversimplifies, Publicis CEO Over-Complicates And Saatchi & Saatchi China Thinks Its Employees Are Wasteful

    Hmm. McKinney Chief Creative Officer Jonathon Cude said: "Only two things matter: The work and the people who do it. It's that simple and it's that hard." But Publicis Worldwide CEO Arthur Sadoun says: “The only thing that really matters today for us is to understand how technology is impacting the business ...
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
>> MAD Archives