And here we go. KiDS Creative has signed a 15-year lease for 34,775 square feet on the 87th floor of One World Trade Center. KiDS will pay somewhere north of $90 per square foot, and
it’s the first lease One World Trade Center has inked in 3 years. The full-floor space at One World Trade Center is expected to house both KiDS and the photography and film departments of Box
Studios. Of the deal, One World Trade Center Director of Leasing Eric Engelhardt said: “KiDS and One World Trade Center make a perfect match. KiDS is destined to a bright future at the top of
One World Trade Center, the world’s most prestigious business address.” Currently, KiDS and Box Studios are located at 412 West 14th Street.
Kansas City-based Sullivan Higdon & Sink has netted another industry award. Following the naming by Ad Age as the 2013 Small Agency of the Year-Midwest, the agency was just awarded the B2 Midsize Agency of the Year by the Business Marketing Association. Of their win, SHS Managing Partner Tom Bertels said: "We're humbled to be called the best BtoB midsize agency, and it's very satisfying to have the quality of our work validated on an international level. The awards are a reflection of our talented staff, awesome clients and strong client relationships." SHS is also home to SVP ECD John January, co-founder of the famed but now, sadly, defunct American Copywriter podcast.
Dentsu Aegis, a division of Japanese holding company Dentsu, is set to acquire New York-based events and promotions company MKTG for $52 million. Of the deal, Dentsu Aegis North Americas CEO Nigel Morris said: "It's about activating close to the point of purchase. It's on strategy, we were really impressed with the management, and we can integrate it quickly." MKTG Chairman and CEO Charlie Horsey is excited too and said: "We believe there are strong synergies between our approaches and experience, and together, we can continue to grow our offering in direct to consumer marketing."
And not to be left out of the merger and acquisition fun, DigitasLBi has formed a partnership with social relationship platform SocialFlow. As part of the deal, SocialFlow will provide custom tailored distribution solutions to DigitasLBi with the goal of tying together a paid, owned, and earned content offering. Of the deal, SocialFlow CEO Jim Anderson said: “We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it. By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”
In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.
When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life. Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know: how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”
Of the lessons he learned during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams. But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”
And even though society and culture view failure as taboo and something to certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all of us. It is going to happen to you.” So embrace it and learn from it.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.