And here we go. KiDS Creative has signed a 15-year lease for 34,775 square feet on the 87th floor of One World Trade Center. KiDS will pay somewhere north of $90 per square foot, and
it’s the first lease One World Trade Center has inked in 3 years. The full-floor space at One World Trade Center is expected to house both KiDS and the photography and film departments of Box
Studios. Of the deal, One World Trade Center Director of Leasing Eric Engelhardt said: “KiDS and One World Trade Center make a perfect match. KiDS is destined to a bright future at the top of
One World Trade Center, the world’s most prestigious business address.” Currently, KiDS and Box Studios are located at 412 West 14th Street.
Kansas City-based Sullivan Higdon & Sink has netted another industry award. Following the naming by Ad Age as the 2013 Small Agency of the Year-Midwest, the agency was just awarded the B2 Midsize Agency of the Year by the Business Marketing Association. Of their win, SHS Managing Partner Tom Bertels said: "We're humbled to be called the best BtoB midsize agency, and it's very satisfying to have the quality of our work validated on an international level. The awards are a reflection of our talented staff, awesome clients and strong client relationships." SHS is also home to SVP ECD John January, co-founder of the famed but now, sadly, defunct American Copywriter podcast.
Dentsu Aegis, a division of Japanese holding company Dentsu, is set to acquire New York-based events and promotions company MKTG for $52 million. Of the deal, Dentsu Aegis North Americas CEO Nigel Morris said: "It's about activating close to the point of purchase. It's on strategy, we were really impressed with the management, and we can integrate it quickly." MKTG Chairman and CEO Charlie Horsey is excited too and said: "We believe there are strong synergies between our approaches and experience, and together, we can continue to grow our offering in direct to consumer marketing."
And not to be left out of the merger and acquisition fun, DigitasLBi has formed a partnership with social relationship platform SocialFlow. As part of the deal, SocialFlow will provide custom tailored distribution solutions to DigitasLBi with the goal of tying together a paid, owned, and earned content offering. Of the deal, SocialFlow CEO Jim Anderson said: “We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it. By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge, that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes, she's just kidding but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know, become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.
Clearly Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. The agency recently completed
a $10 million renovation of its 81,000-square-foot River North office space transforming two floors of office space into a wide open, unproductive free-for-all.
And get this. The agency used to occupy three floors. Now it occupies two. They say that's because the new office design uses space more efficiently. Translated into English, that means stuffing the same amount of bodies into a smaller space to save money.
The new design has done away with all offices and added all the usual distracting crap you'd expect to see in an advertising agency: graffiti, a soda fountain and a bubble hockey table. They've even added bicycle racks and a "town hall" meeting area with bleachers. Oh, and they've given the new space a cute new name; Havas Village. Because yeah -- it takes a village to raise children and, well, that's pretty much what ad agency people are; spoiled little brats who prefer a playpen instead of an office in which to "work."
Okay, that's harsh, but I can say that because I've been there.Of the new space, Havas Chicago CEO Paul Marobella said: "The big part of this space, outside of how cool it is, is that it's really built for utility and built for a purpose. Creative, media, strategy and account all sit together, organized by account. What's different about us is we can make a decision on Monday and it will be implemented by Friday."
It's really kind of strange -- and, well, depressing -- that actual adults with actual jobs in actual ad agencies that are actual businesses that, you know, are run by actual adults actually need
advice like this, but apparently this is the case.
Penning a piece for The Chattanoogan (what the hell kind of name for a news outlet is that?), Connect Marketing Head Honcho Clint Powell has some advice that really shouldn't be the kind of advice that actual adults need. Kids, maybe, but actual adults? No. In any event, he wrote the piece and if you've worked in the ad business for any length of time, you know full well there are, unfortunately, plenty of people who need this advice.
His advice? Knowing when to say things clearly and in a way that doesn't waste other people's time nor make you end up looking like a fool. He offers up four things that are perfectly okay to say but for some reason, people are too scared to say them. They are "I am sorry," "I can not do that," "I don't know" and "Let's be clear." You can read his whole article for the details but, seriously, you really shouldn't have to.
Toronto-based agency john st. has made an interesting hire. Hoping to beef up their digital services, the agency has brought in "an accomplished entrepreneur with over 15 years of experience
building global digital media and consumer internet businesses from concept through to final acquisition."
So who did the agency hire? The guy's name is Tom St. John. Yeah. No kidding. john st. hired St. John. Like, when does that ever happen?
Of joining the agency, St. John says, “I feel that john st. has done some of the most innovative digital work in the country for some time now, but I believe that there is room for them to lead the broader digital discussion with clients. Analytics, social ROI, branded content, mobile advertising, online video -- these are just some of the challenges our clients are facing, and we can help them maximize those opportunities.”