Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebrity fashion stylist Rachel Zoe and an online promotion with three components.
For the contest, running through June 20, entrants submit a photo or video displaying an image of themselves completing the challenge presented to them daily to Jockey’s Facebook, Twitter, or Instagram account.
Submissions must use the hashtag #SkimmiesPromo and @Jockey to be eligible to win prizes that include Jockey merchandise, gift cards, and an autographed book by spokesperson Zoe.
Plus, all eligible submissions in the contest component will automatically receive one Sweepstakes entry to win $5,000.
And the first 1,000 entrants receive a Gift of one pair of Jockey Skimmies Slipshorts.
StrawberryFrog has been working with Jockey for two years. There's no word on total ad spend.