RockYou Raises $10M, Will Invest In Programmatic Video

RockYou, a social gaming ad platform, on Thursday announced it has raised $10 million in financing from FastPay. The company also operates a private marketplace for programmatic video advertising and plans to use the money to fund its growth.

Today’s funding will help us continue to grow our premium game inventory, thereby giving brands an even more powerful way to reach the players that will be most receptive to their products — all programmatically,” stated Lisa Marino, RockYou CEO.  

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