Yo, creatives. And account people. And media people. And, yeah, agency founders. You're just not that important to the ongoing wellbeing of your agency. A new study from University of Texas
Assistant Professor Sekou Bermiss made an interesting discovery. It's the Joan Hollands of the ad world that keep things afloat. Speaking to Harvard Business Review, Bermiss explains: "We separated the executives into two groups --
internally facing people in charge of things like production, HR, and finance, and externally facing people like account executives and creative directors. Then we measured the effect of their
departures on firm survival. Losing people from the first group -- the internally facing executives -- was significantly more damaging than losing people from the second group." Yup, that's right, you
hotshots in creative, media and Account service. You are not as irreplaceable as you might like to think.
Would you entrust your marketing to a 15-year-old? Well, one marketer in Sweden, educational institution Kunskapsforbundet, is happy to hand the marketing of three of its upper secondary (highschool) schools over to five 15- to-19-year-olds. Figuring people the same age as those being marketed to might relate better to the target audience and create better advertising, Cordovan Communications has launched a new, seemingly unnamed agency staffed by kids. To allay fears these kids will simply sit around Snapchatting and Whatsapping all day long, Cordovan will provide good, old-fashioned adult supervision. Of being selected to work at the agency, 17-year-old Markus Petterson said: "For me, working with art and design is really a dream come true. Working at Sweden’s youngest advertising agency is the perfect step towards such a career. Despite my young age, I have some experience of working life and think I can add greatly to Sweden’s youngest advertising agency. I already have a lot of ideas that I want to share." Now, if only agencies would hire Baby Boomers to market to Baby Boomers who, you know, have the highest disposable income of any demographic group. Sadly, that'll never happen. After all, just how hipsterific can an agency be with a bunch of gray hairs wandering the hallways? And, really, anyone over 40 is, like, so stupid.
Daily Dot Media’s growing creative agency has added two new hires -- David Flynn, most recently director of VICE’s ad network for the U.S. and the Americas; and Chris Boyles, formerly of Razorfish and Digitas. Flynn will serve as Managing Director from the Daily Dot’s New York City office, and Boyles as Creative Director of the Daily Dot’s in-house agency from the company’s headquarters in Austin, Texas. No word on whether or not Flynn or Boyles are over 40.
Fully embracing the ad industry's biggest cliche, Dare CEO Sean Thompson is leaving the agency to pursue a career in filmmaking. Of the shift, Thompson said: "My time with Dare has been a wonderful experience. The people, the clients and the work we’ve been able to produce together have made me hugely proud. It's now time for me to pursue a personal dream and start a new venture that marries film narrative and digital experience. I wish them all the very best and will watch their progress with great interest." Oh now, come on, Sean. No, you won't. You can't wait to get out of the agency world and start hanging with the "Hollywood" crowd, right?
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.