Yo, creatives. And account people. And media people. And, yeah, agency founders. You're just not that important to the ongoing wellbeing of your agency. A new study from University of Texas
Assistant Professor Sekou Bermiss made an interesting discovery. It's the Joan Hollands of the ad world that keep things afloat. Speaking to Harvard Business Review, Bermiss explains: "We separated the executives into two groups --
internally facing people in charge of things like production, HR, and finance, and externally facing people like account executives and creative directors. Then we measured the effect of their
departures on firm survival. Losing people from the first group -- the internally facing executives -- was significantly more damaging than losing people from the second group." Yup, that's right, you
hotshots in creative, media and Account service. You are not as irreplaceable as you might like to think.
Would you entrust your marketing to a 15-year-old? Well, one marketer in Sweden, educational institution Kunskapsforbundet, is happy to hand the marketing of three of its upper secondary (highschool) schools over to five 15- to-19-year-olds. Figuring people the same age as those being marketed to might relate better to the target audience and create better advertising, Cordovan Communications has launched a new, seemingly unnamed agency staffed by kids. To allay fears these kids will simply sit around Snapchatting and Whatsapping all day long, Cordovan will provide good, old-fashioned adult supervision. Of being selected to work at the agency, 17-year-old Markus Petterson said: "For me, working with art and design is really a dream come true. Working at Sweden’s youngest advertising agency is the perfect step towards such a career. Despite my young age, I have some experience of working life and think I can add greatly to Sweden’s youngest advertising agency. I already have a lot of ideas that I want to share." Now, if only agencies would hire Baby Boomers to market to Baby Boomers who, you know, have the highest disposable income of any demographic group. Sadly, that'll never happen. After all, just how hipsterific can an agency be with a bunch of gray hairs wandering the hallways? And, really, anyone over 40 is, like, so stupid.
Daily Dot Media’s growing creative agency has added two new hires -- David Flynn, most recently director of VICE’s ad network for the U.S. and the Americas; and Chris Boyles, formerly of Razorfish and Digitas. Flynn will serve as Managing Director from the Daily Dot’s New York City office, and Boyles as Creative Director of the Daily Dot’s in-house agency from the company’s headquarters in Austin, Texas. No word on whether or not Flynn or Boyles are over 40.
Fully embracing the ad industry's biggest cliche, Dare CEO Sean Thompson is leaving the agency to pursue a career in filmmaking. Of the shift, Thompson said: "My time with Dare has been a wonderful experience. The people, the clients and the work we’ve been able to produce together have made me hugely proud. It's now time for me to pursue a personal dream and start a new venture that marries film narrative and digital experience. I wish them all the very best and will watch their progress with great interest." Oh now, come on, Sean. No, you won't. You can't wait to get out of the agency world and start hanging with the "Hollywood" crowd, right?
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the
agency win the Adidas World Cup account.
At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins.
The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly left the agency.
Of the hire, CP+B Chairman Chuck Porter said, "Our success has always been about the work. Gustavo has a real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience. He has a strong entrepreneurial spirit so it seems especially fitting that he should lead our Miami office, where it all began."
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then
he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.
So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to anyone clicking on an agency hashtag.
Targeted agencies included Leo Burnett, AKQA, 72andSunny, Anomaly, Droga5, Ogilvy & Mather, DDB Worldwide and others. The composite image resulted in an ad which read: "We Have Your Hashtag" and directed viewers to WeHaveYourHashtag.com where Hashtags are destroyed. On the site, agencies can "reclaim" their hashtag by sending in an email with a prefilled message that invites Kurstjens into the agency for a cup of coffee. Way to score an interview!
Check out a video of the stunt here.