- Campaign, Friday, September 19, 2014 6:33 AM
Hovis has appointed Mother London to its creative account after a competitive pitch. It replaces JWT on the account and is tasked with reinvigorating the Hovis brand. JWT has worked for the brand
since 2012 after winning the business following a consolidation of Premier Foods’ account out of Dare and 101. The review followed a raft of changes at Hovis. Premier Foods sold a majority
stake in the business to The Gores Group and formed a joint venture with the private equity group.
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