• by Sarah Mahoney  @mahoney_sarah, January 9, 2015

In an engagingly animated PSA meant to educate kids (and parents) about the danger of sexting, the U.K.’s National Society for Prevention of Cruelty to Children gives us the cautionary tale of Alex, who sends a Snapchat-style photo of his willy to a classmate, which is eventually so widely circulated it makes it to a bully (“Your willy is rubbish!”), a perv, the "World News Tonight," and finally, even to Grandma. Leo Burnett London is the agency. See it here.