• Media Week, Monday, March 23, 2015 7:14 AM

Tesco's secret media review continues to move along on pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia. WPP's Maxus is believed to have been dropped from contention after initially expressing an interest. The Tesco business currently handled by Initiative is complex and far-reaching, involving multiple data sources, analytics and econometrics across the retailer's vast business in addition to traditional media planning and buying.

Read the whole story at Media Week »