beverages
Yellow Tail Gets Around A-B Super Bowl Exclusivity
- by Tanya Gazdik , January 27, 2017
Yellow Tail will be the first wine brand to advertise on the Super Bowl in nearly 30 years.
To get around Anheuser-Busch’s lock on the alcohol category at this year’s game, the 15-year-old winemaker is buying local ads in 70 markets which will get it on the TV sets of …
I thought this article was very interesting--Yellow Tail really is paving the way for marketing in the wine business. I am astonished and think it is foolish that other wine companies haven't jumped on the opporunity to do a marketing campaign similar to them. (Especially with those statistics showing such growth in wine!!)
I also really enjoy how they have a slogan in their new ad saying "let's yellow tail" as well as the "roo" and the spokeperson being a pair. This makes it easy to remember and reference--just like the Geico gecko or the Alflac duck. This can be continued on for many more commercials in their advertising campaign and can eventually be their "mark" in the advertising world.
With wine sales growing every year, and every year since 1995, I believe this wine marketing campaign for Yellow Tail will definitely increase sales and put them ahead of their competition. Not to mention, the Super Bowl is one of the most watched sports on television and has increased their sales by 9% when it approaches. They are being exposed to so many people across the globe. This is great exposure. I am excited to see where this takes the company and how it will impact the wine industry's way of marketing.