Commentary

Measurement And Attribution Top List of Industry Priorities

by Tobi Elkin , Staff Writer @tobielkin, January 30, 2017

In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to increase spending on data and related services this year. The report was released at the IAB’s annual leadership conference.

Those polled said “better reporting, measurement or …