• by Tanya Gazdik , December 4, 2017

Hyundai Motor Company is launching the “Be There With Hyundai” slogan competition for 2018 FIFA World Cup Russia.  

Fans will be able to submit potential slogans for each of the 32 teams, with the best ones defined by popular vote to be featured on each national team bus.

The submission window runs from Dec. 4 to Feb. 28. In April, three finalists for each team slogan will be revealed and a fresh round of online voting will kick off to determine the 32 individual winners.

The winning slogans will be prominently featured on each of the 2018 FIFA World Cup national team buses used to travel to and from World Cup matches. The fans responsible for the creation of the winning slogan of each team will be rewarded with an exclusive Team Bus Convoy vehicle experience. 

Each winner and a guest will travel to Russia, where they will ride in an official Hyundai convoy vehicle accompanying the team bus convoy and watch them compete in a selected 2018 FIFA World Cup match.  

Hyundai is the official automotive sponsor of the 2018 FIFA World Cup Russia. Additional contest details will be made available via a website.

Hyundai also recently unveiled its Kona crossover during the Los Angeles auto show press days and shared the event on a YouTube livestream. The vehicle, meant to appeal to consumers with “active lifestyles of all kinds,” will be at retailers in the first quarter of 2018.