July 22 - 25, 2024
Content Gets A Fourth Or Less Of Most Marketing Budgets, Study Finds
- by Ray Schultz , March 25, 2020
Only 13% of brands devote over half of their marketing budget to content. On the contrary, 64% spend a quarter or less on it, according to Building Thought Leadership With Content, a study by Ascend2.
But 50% of marketers have a content strategy in place, and 23% are planning one. …
