• by Steve McClellan  @mp_mcclellan, August 17, 2020

IPG’s McCann Health has appointed Jim Joseph president, McCann Health North America. He reports to John Cahill, Global CEO of McCann Health.  

Joseph joins McCann Health after eight years at WPP’s Burson Cohn & Wolfe (BCW) where he most recently served as global president. 

Earlier he served as managing director at Saatchi & Saatchi Wellness. He started his career in client-side brand management at Johnson & Johnson and Arm & Hammer. 

In his new role, Joseph will oversee all North American advertising and promotion agencies in the US and Canada. 

Joseph is also the author of the award-winning book and blog series “The Experience Effect,” about the impact that a compelling brand experience can have on customer loyalty and business results. He also recently released his latest book titled “The Conscious Marketer.” 

The appointment follows a strong year for the agency in the new business department with new clients including Sarepta and Bayer Consumer Health, and expanded assignments from AstraZeneca, RB, Janssen, Sanofi, Pfizer, Takeda, Novartis and Vertex.