• by Steve McClellan  @mp_mcclellan, January 18, 2023

Leo Burnett Chicago has retained the top spot in the The One Club For Creativity’s  Global Creative Rankings 2022, The benchmark report, released this week, incorporates results from all of The One Club for Creativity’s leading global, regional and local awards shows. 

The report is a complete ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC competitions, ONE Asia 2022, and The One Club Denver, San Diego, and Miami chapter awards programs.   

Leo Burnett Chicago’s performance is largely based on wins for “The Lost Class” on behalf of Change the Ref.  The office achieved the top spot in the mid-year release of the Global Creative Rankings in May 2022 at the conclusion of last year’s Creative Week and maintained the position after the full-year’s points were totaled for all One Club global, regional and local shows. 

Some highlights from this year’s report follow.

Agency Rankings:

1. Leo Burnett Chicago

2. The New York Times Magazine New York

3. Area 23 New York

4. Ogilvy UK London

5. L&C New York

6. Ogilvy Mumbai

7. Special New Zealand Auckland

8. alma DDB Miami

9. Serviceplan Germany Munich

10. Dentsu Webchutney Bengaluru

Independent Agency Rankings:

1. L&C New York

2. Special New Zealand Auckland

3. Serviceplan Germany Munich

4. Mojo Supermarket New York

5. GUT São Paulo

6. Rethink Canada

7. Zulu Alpha Kilo Toronto

8. Jung von Matt DONAU Vienna

9. Innocean Worldwide Seoul

10. COLLINS New York

Brand-Side Agency Rankings:

1. Google Devices & Services Creative Team Mountain View

2. Google Creative Lab New York

3. draftLine AB InBev Colombia Bogotá

4. 4creative London

5. Spotify In-House New York

Brand Rankings:

1. Google

2. Apple

3. Cadbury

4. Dove

5. VICE World News

Non-Prof it Client Rankings:

1. Change the Ref

2. Motor Neurone Disease New Zealand

3. Girls Who Code

4. The Columbia Journalism Review

5. WWF

Brand Parent Company Rankings:

1. Unilever

2. Mondelez

3. AB InBev

4. PepsiCo

5. VICE Media Group

Production Company Rankings:

1. Hungry Man Los Angeles

2. Suitcase Productions New York

3. The Post Office Auckland

4. Carbo Films Venice, CA

5. Active Theory Los Angeles 

Agency Network Rankings:

1. Ogilvy Group

2. Leo Burnett Worldwide

3. Publicis

4. DDB Worldwide

5. FCB

Agency Holding Company Rankings:

1. WPP

2. Publicis Groupe

3. Omnicom Group

4. Interpublic Group

5. Dentsu Group

Highest Ranked Work:

1. “The Lost Class” by Leo Burnett Chicago for Change the Ref

2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam 

3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google

4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand

5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News