• by Fern Siegel , April 13, 2023

Podcast platform Liberated Syndication, known as Libsyn, has renewed ad deals between Libsyn’s AdvertiseCast and various shows and networks.

They include Audivita Studios, the true-crime “A Date With Dateline,” “Combat Story,” “Christopher Titus,” “Dr. Phil,” “Behind the Velvet Rope” and “Very Bad Wizards,” which addresses moral philosophy.

The AdvertiseCast tool includes the company’s Automatic Ads solution, an automatic ads program that allows users to choose where ads run — pre-roll, mid-roll, or post-roll — in real time. Automated ads demand a lower CPM (cost per thousand downloads) than host-read ads.

Libsyn suggests striking a balance between monetization and listener experience. The platform taps into both U.S. and international advertisers for maximum revenue potential.

Podcasters exclusively represented by AdvertiseCast for host-read advertising receive 70% of ad revenue from campaigns; otherwise the standard is 60%.

Dave Hanley, Chief Revenue Officer of Libsyn, told Agency Daily the feature offered "the most robust hosting platform with programmatic monetization capabilities for revenue generation on backfill or back catalog inventory — and no other company offers this under one platform."

Libsyn said it surpassed $50 million in advertising earnings for podcasters last year. Growth resulted in a 39.4% increase in preliminary unaudited revenue to $58.7 million, including over 57% from advertising.

Advertisers can also leverage Libsyn Subscriptions to build listener membership for ad-free content.

Trevr Smithlin, Chief Innovation Officer and Head of Publisher Relations at Libsyn’s AdvertiseCast, said the partnerships: enabled "more advertisers to access and tap into the magic of podcasting.”

The 19-year-old Libsyn hosted more than 75,000 shows and delivered over 8 billion downloads in 2022.