• by Fern Siegel , June 26, 2023

ANC has enlarged its eight-year relationship with Discount Tire.

The national tire company has named ANC its sports agency of record handling sports advertisements. The agency formerly placed spot buys on a short-term basis.

The company also does business as America’s Tire in parts of California and Pennsylvania.

ANC will serve as the exclusive ad sales rep and a strategic planning partner for the brand’s TV visual signage in professional and college sports facilities.

Earlier this year, ANC secured a comprehensive advertising package built around TV visible signage in the World Baseball Classic for the brand.

The agency also negotiated a multi-year exclusive partnership with The Women’s National Basketball Association (WNBA) and Discount Tire and one of its top-selling brands, Continental Tire. As part of the alliance, Discount Tire and Continental Tire will receive TV, social and digital visual signage, as well as on court virtual signage during WNBA national broadcasts.

Jerry Cifarelli, Jr., CEO of ANC, said: “Our long and established relationships provide for a level of service, efficiency and pricing to advertisers that is unmatched. In this expanded role, we can also deliver added value to our teams and facilities by complementing their ad sales function with access to new revenue streams.”

ANC is owned by C10 Media. Its partners include the Washington Commanders, Westfield World Trade Center, Philadelphia’s Wells Fargo Center and the Boston Red Sox.

Discount Tire is based in Scottsdale, Arizona. It has more than 1,100 stories in 37 states.