• by Fern Siegel , July 19, 2023

Ogilvy named Juan Woodbury its North America creative and entertainment lead for The Coca-Cola Company.

He reports to Guillermo Vega, global creative network lead for Coca-Cola, while working with the WPP Open X team to drive Ogilvy's work on the brand's portfolio in North America. Vega was hired in September 2022.

Previously, Woodbury served with Dentsu CREATIVE, where he helped launch its entertainment offering as global head of branded content and entertainment. Prior to Dentsu, Woodbury served as EVP, director of branded content and entertainment at FCB Chicago, and EVP, creative director-executive producer for Leo Burnett, where he founded the experiential marketing division, Humankind Experiential.

Vega said Woodbury "brings an experiential and entertainment-forward ethos to his work that aligns so well with this portfolio and the kind of storytelling the Coca-Cola Company thrives in.”

A 20-year ad vet, Woodbury has worked on numerous top-tier accounts, including  Samsung, Nintendo, The U.S. Army, Kellogg’s, McDonald’s, Procter & Gamble and Intel. He won awards for Kraft’s "Kraft Now, Pay Later" store to help families upon the 2019 government shutdown and Allstate’s Purple Purse initiative to address financial abuse as a form of domestic violence.

WPP Open X is an agency model created for The Coca-Cola Company, comprised of creative, media, social, data, tech, PR and commerce experts from across WPP, Ogilvy’s parent.

“Work that resonates and elevates culture is what I’ve built my career on. It’s my driving ambition," said Woodbury. "The ability to continue to do the same for The Coca-Cola Company, the globally iconic leader in culture marketing, is a treasured opportunity.”