Destination Vancouver, Vancouver’s official visitor and convention bureau has named Havas Media and Noise Digital as media agency partners following a competitive review. 

The assignment will kick off with media planning for Destination Vancouver’s UK and Australia’s winter travel campaigns. Annual U.S. spend by the client is $2.4 million according to agency research firm COMvergence. Figures for other markets were not immediately available.

“We are at the beginning of a digital transformation that will use leading-edge data and analytics to profoundly reshape our long-term marketing approach, sharpen our understanding of what inspires potential visitors and planners to choose Vancouver as their next destination, and to help us create a holistic visitor experience,” said Stefan Hawes, vice president, global marketing Destination Vancouver.  

“Our priority in choosing an agency partner was to find a company that balanced deep expertise in media performance and advanced data analytics with excellence in delivering meaningful media solutions. It was clear that the partnership between Noise Digital & HMN gave us that ideal balance. And their global footprint was an additional advantage.”  

Havas acquired a majority stake in Noise Digital, a Vancouver-based media performance and data analytics agency in April.  

The tourism win is the latest client assignment for Havas Media in Canada, following the recent addition of The Princess Margaret Cancer Foundation.