Dentsu Group has acquired German creative agency RCKT for an undisclosed price.

The agency will be aligned with the Dentsu Creative network, under which all of the holding company’s creative agencies outside of Japan are now organized.   

Founded in 2015, RCKT has a team of more than 80 people, with capabilities including creative content, digital marketing, branding, user interface, customer experience and communication strategy. 

The company will continue to be led by the founding team of Karolin Hewelt, Lisa Teicher and Nils Seger, with such clients as the Federal Ministry of Economic Affairs and Climate Protection, Metro, Schneider Electric, Henkel, Pinterest, Babbel, Pfizer, and Hochland und Klarna. 

The RCKT brand will transition to “RCKT, a Dentsu Creative company,” and the agency will work closely with the existing Dentsu Creative Germany team to develop joint go-to-market plans for the local market and across the region. 

Dentsu Creative now has more than 3,200 employees across German-speaking Europe (aka the DACH region) and 9,000 people across 46 markets in Europe, the Middle East and Africa.  

Karin Zimmermann, dentsu CEO DACH & Germany stated, “We are taking a decisive step to establish a holistic and scaled creative offering for our clients in the German market...we have successfully worked on clients together in the past and they’re a perfect match in terms of strategic mindset, people and customer focus, and agile ways of working.”