• by Fern Siegel , October 11, 2023

Fintech company Greenlight is launching a new TV campaign today.

“Bring Your Family Into the Financial Future” illustrates how the brand can educate the family on financial literacy — utilizing 1990s nostalgia to relate to millennial parents.

The work is the first since Greenlight's breakout Super Bowl spot with Ty Burrell (“Modern Family”) in 2022. Haymaker is responsible for the creative.

“At Greenlight, we’re always looking for ways to build meaningful connections with parents so we can empower them to raise financially smart kids,” said Devin Zimmerman, vice president of brand, Greenlight, told Agency Daily.

The app is a tool to save, invest and build credit. The company also offers a debit card to show where kids spent money and how they can earn it doing chores.

The campaign includes 15- and 30-second spots, such as Vacuum Tube, using vacuum tubes to deposit checks; Payphone, using a payphone to share your location and Coin Jar, keeping allowance money in a jar. The old vs. new scenario underscores the importance of financial savvy.

“When I explain to people what Greenlight is, there isn’t one person who doesn’t say, ‘I wish I had that when I was a kid,’” said Natasha Hugeback, creative director at Haymaker shared with Agency Daily. “Learning about money is such a powerful tool, and it’s refreshing to work on a brand that is so passionate about leveling the playing field when it comes to financial literacy for all.”

Los Angeles-based Haymaker’s client work includes Topo-Chico, King’s Hawaiian, Unibet and Seattle Kraken.