Social Media Are Key Source For Holiday Gift Ideas
- by Robert Williams , November 23, 2023
Social media are ranked as the No. 1 source for gift ideas by U.S. consumers, followed by family and friends and television advertising, according to a report by media-measurement company Samba TV.
This role of social media presents “more opportunities than ever before for advertisers to embrace an omniscreen approach,” …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
