Stagwell, RealClearPolitics Unveil New Polling Platform
- by Steve McClellan @mp_mcclellan, December 20, 2023
Stagwell and RealClearPolitics today unveiled a new polling “experience” that they’re calling RealClearPolling that will assess political races during the 2024 election cycle.
According to the companies, the new platform offers an interactive view of current polling numbers and offers the following features:
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A streamlined mobile-first experience
Access to multimedia content, including video segments and a podcast featuring the country's top pollsters
Historical data from decades of election cycles
"The Takeaway," a new weekly newsletter with polling analysis and insight from RCP's team of experts
The firms also said they are developing additional features such as:
Artificial intelligence (AI) overlay that allows users to pull from decades of RCP polling data for a customized historical look
Ability to customize user experience by choosing which elections/races they are specifically interested in
Opportunity to sign up for alerts about the latest election polls
Stagwell agency Code and Theory led the strategy, development, and implementation of the new polling experience, which includes a variety of custom and programmatic advertising units as well as new email content opportunities. Sibling shops Gale and Multiview are leading ad sales and direct brand partnerships that will monetize the effort.
Stagwell Chairman and CEO Mark Penn says, "It's a special time to be doing this kind of work with RCP, especially ahead of the next presidential election. With this one-stop shop we're empowering viewers and advertisers to use it as a reliable destination for news and poll results. Code and Theory's advancements have already upgraded the overall digital experience and we know there's a lot more coming."
By most accounts RCP’s content is considered right-leaning, while its polling data is considered non-partisan and highly accurate. It was formed in 2000 by Tom Bevan, a former ad account executive with Leo Burnett and Crispin Porter & Bogusky, and former options trader John McIntyre.
The new platform follows a September announcement by the companies that they were joining forces to better monetize RCP’s assets.
