Clear Channel Outdoor forged a new partnership with Nevada-based Terrible Herbst Inc. to highlight Super Bowl OOH ads. Brands can book DOOH media campaigns across the street from this year's game at Allegiant Stadium in Las Vegas.

Super Bowl LVIII will broadcast Feb. 11, 2024.

Terrible's new event-focused facility includes an LED billboard, four-level stadium parking, a Starbucks and a WSKY Stadium restaurant.

Some 450,000 people are expected in Las Vegas to celebrate the game, a huge economic boost for the city.

Adam Barthelmess, president, Clear Channel Outdoor Americas-Las Vegas, said: "This spectacular display, located on the busy roadway targeting sports enthusiasts across from Allegiant Stadium and the bustling Las Vegas Strip, ensures unparalleled visibility for advertisers to uniquely showcase their brands to the stadium and tourist visitors."

Bryan Breeden, vice president, advertising and marketing, Terrible's, said: "This 400' x 20' digital screen is breathtaking and will transform the upcoming stadium district."

Earlier in the year, Clear Channel struck a deal with Westin Las Vegas Hotel & Spa to provide OOH visibility.  

Future DOOH campaigns are in the works as the city gears up for global conventions such as CES, running Jan. 9-12.

Clear Channel Outdoor reported $526.79 million in revenue for the quarter ended September 2023, representing a year-over-year decline of 12.6%.