Danny Robinson has been named CEO of The Martin Agency, succeeding Kristen Cavallo, who has led the IPG-owned agency for the past six years and was named global CEO of sister agency MullenLowe Group 14 months ago. 

An industry veteran, Robinson has been with The Martin Agency for nearly two decades, serving most recently as its chief creative officer.  

Robinson has overseen some of Martin’s most recognizable recent work, including the UPS brand transformation (UPS x Awake Bodega at NYFW), TIAA’s The Dre$$, and, most recently, the viral campaign from Solo Stove that featured Snoop Dogg. 

Prior to joining The Martin Agency in 2004, Robinson was co-founder of Vigilante, the creative shop behind the groundbreaking Oprah Winfrey Pontiac giveaway on Sept. 14, 2004, when the talk show host gave every member of the studio audience that day a new Pontiac G-6 sedan.