• by Fern Siegel , February 19, 2024

Suzuki named TMW Unlimited as its integrated creative, content and CRM agency of record after a competitive pitch.

The agency will deliver integrated creative campaigns and content across all major channels.

Work will begin immediately to launch the new Suzuki Swift, building on the brand’s Good Different platform.

Creative will include above-the-line advertising for Suzuki’s auto division, content creation and responsibilities for data and CRM across cars, motorcycles, all-terrain vehicles and marine engines.

Chris Mellish, CEO, TMW Unlimited, said: “If we sat down and wrote the perfect brief for ourselves, it would look just like this. Suzuki shares our challenger brand mindset and ambition to create work that stands out throughout every layer of the marketing mix.…We now have the opportunity to use the full breadth of our skills to take their business to the next level.”

TMW Unlimited won nine creative pitches in 2023. It handles some of the U.K. biggest brands, such as Vodafone, Oak Furnitureland and Aviva.

Besides Suzuki, other new agency clients include Rail Delivery Group, itsu and Pride in London.