The alliance will both promote the whiskey and supply golfers with tips to improve their game.

The work is launching on Clark’s Instagram over the next several weeks. Blade and Bow will also promote it on social channels and commercially. In addition, the company is executing a partnership with the "No Laying Up" podcast.

Hunter handles all creative.

“The distillation of a quality whiskey requires the same discipline, determination and sportsmanship required to reach a professional level as an athlete. But what is equally as important is responsibly celebrating the wins and reflecting upon the losses, post-game, in the clubhouse,” said Clark, who set a course record at the AT&T Pebble Beach Pro-Am in February, raising him to the No. 5 ranked golfer in the Official World Golf Rankings.

Blade and Bow is crafted by blending bourbons of various ages within every bottle, with subtle notes of dried apricot, ripe pear and a sweet roasted grain.

Meghan Redler, brand manager for Blade and Bow at Diageo, said: “It's more than just a drink; it's a tradition. A moment of fellowship after the game and a testament to the timeless connection between our whiskey and the golfing spirit. With this campaign and our new partners, we aim to elevate that experience even further.”