July 22 - 25, 2024
direct-to-consumer brands
End-Of-Life Wishes Are Nice, But Make It Legal, Says Trust & Will
- by Les Luchter , March 31, 2024
Rather than just conveying end-of-life wishes to loved
ones, you should “Make It Count” by legally documenting them, implores D2C estate planning provider Trust & Will in a new TV
spot.
In the ad, a couple tells their children's “favorite aunt” that she should “take the kids” if “anything …
