• by Fern Siegel , April 30, 2024

Pepsi’s global campaign, “Where There’s A Ball There’s A Way”, launched in partnership with the UEFA Champions League, a European soccer league.

Shot at Wembley’s, which hosts this year’s final, production agency COPA90 is responsible for the creative.

Featured players in the spot, which celebrates soccer, include Jack Grealish, Son Heung-Min, Vini Jones Jr. and Leah Williamson. The push is supported by TV and digital. 

The spot is available here.

The work highlights local Londoners who challenge the Pepsi ambassadors to a game of “Keepy-Uppy.” Despite the posted “No Ball Games Allowed” signs, the Pepsi four accept the challenge, complete with crazy-wild trick shots. 

Eric Melis, vice president, global brand marketing, Carbonated Soft Drinks at PepsiCo, said: “Being thirsty for more — Pepsi’s philosophy — means feeling that wherever there is a ball, there is an opportunity to find new and unexpected ways to find enjoyment through the game.”

In future, the campaign will double as a platform for Pepsi to challenge conventions that hold people back from enjoying soccer. It will operate via fashion, entertainment and social content.