Atomic Debuts New Creative Agency: Atomic Matter

by Fern Siegel , May 1, 2024

Atomic London has launched a creative agency, Atomic Matter, to help health brands craft campaigns.

Atomic Matter will be augmented by broader Atomic expertise, such as social and creator-led content, media, performance and data strategy. Jon Goulding, CEO of Atomic London, said: "Atomic Matter offers a completely different proposition for forward-thinking healthcare clients.”

The new enterprise will be headed by Natalie Enniks, managing director, Frankie Everson, head of strategy, and Paul Foster executive creative director.

Previously, Enniks and Foster were with BBH, where they held the roles of head of health-partner and executive creative director-partner, respectively. They were responsible for BBH’s pharma accounts in Europe and the U.S.

Before this appointment, Everson was head of planning at VCCP Health.

Everson added: “As a trio, we’ve always been hugely ambitious when it comes to the work. With the support of Atomic, we have the opportunity to do something really special in this sector. The way brands produce, disseminate and measure the impact of campaigns is changing at a dizzying speed, so it feels like a perfect time to start an agile new agency set up to be one step ahead from day one.”

agency, brand marketing, health

Next story loading