The move signals what appears to be a reorganization within MindShare's media research operations. Denesowicz, a long-time WPP media research executive who originally came out of Ogilvy & Mather, had succeeded long-time MindShare media research chief David Marans when he left to take a senior position a couple of years ago at IAG Research.
In another key hire, MPG has named Barbara Delfyett Hester vice president-strategic planner, responsible for strategic planning on the GlaxoSmithKline, Exxon-Mobile and Kmart accounts, among others. She reports to Coleen Kuehn, executive vice president-chief strategist for MPG North America. Hester was an integrated marketing communications strategist at IBM North America's Software Group.
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The new appointments follow last week's announcements that veteran marketer Kaki Hinton has joined MPGS as executive vice president-managing director on the Sears account, and another former top MindShare executive, David Handelman, has joined as executive vice president-managing director on Kmart.