• February 20, 2008

Ford is sponsoring the 2008 Central Intercollegiate Athletic Association Basketball Tournament. The company is activating its involvement with the league with a promotion called Ford Fan Experience and Ford Finals Night.

The sweepstakes dangles a new Ford Focus for the fan who can unlock the doors to the car during halftime of the Ford Men's Finals on March 1.

Fans can enter online by visiting fordurban.com/ciaa. The company will also display cars at Bobcat Arena in Charlotte: 2008 Ford Focus, 2008 Ford F-150 and the 2008 Ford Expedition Funkmaster Flex Edition will be displayed by the Dearborn, Mich. automaker. The company will also offer demos if its Synch telematics tool, airbrushing opportunities, and host a live taping of the Steve Harvey Morning Show presented by Ford on Feb. 29.

Ford is also sponsoring a show in Charlotte called "Black Magic" at the McGlohan Theatre.

--Karl Greenberg